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POKIT is an English leather goods company founded in 1999 by designers Bayode and Claire who also make rather nice bespoke suits.

 

OUR LEATHER GOODS

"WE DESIGN CONTEMPORARY CLASSICS”

POKIT began making saddlery-made leather goods including bags and accessories which converge traditional techniques with avant-garde values. We love what we do and what we do is timeless and understated.

Designed with purity of line in mind, a POKIT bag is premium quality; streamlined design, tactile and robust. POKIT set out to make premium quality goods made for everyday use.

All our bags are made from the finest English equestrian leathers especially using the highest-grade English bridle leather for its superior tensile strength and distinctive character.

 



 

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At the Curriers, Walsall, England

 

We use traditional English fishing netting made in Bridport. Our leathers are oiled vegetable tanned and drum dyed in the centuries old tradition. Bridle leather at its best doesn’t wear out; it does however age beautifully.

Even our canvases are still manufactured in the north of England in the traditional way; authentic vulcanized canvas, a two-ply cotton that is bonded with natural rubber and is the historic method for making fabrics waterproof. It is also the fabric for English traditional hunting satchels.

POKITSUITS

"RETHINK THE SUIT"

Based on a utilitarian aesthetic a POKIT suit is sufficiently formal to work in, yet informal enough to play hard in: our made-to-measure design sensibility delivers originality and wearability with a sophisticated edge. We see our work in suits simply as the innovative alternative.

Each suit's made to our design and our particular method of making allows it an almost limitless expression of style.

 

"WE RETURN TO WORK IN OUR STUDIO"

The way we see the suit stretches material into the heart of suit design. Not only does the texture of a fabric influence comfort and shape but also influences how the suit fits and sits on the body which is why we fit them in the way we do.

Preferring to work with robust and rugged fabrics all our cloths are chosen from UK and Irish  mills.

 

OUR HISTORY

"MODERNITY WITHOUT MINIMALISM"

Regarded as the proto-heritage brand POKIT have created original designs in their unique style signature, since 1999. While using craft and respecting traditional techniques POKIT never trivialise it or use it for just  'crafts-sake'.

We have consistently maintained this design etiquette that takes into account quality, durability, practicality, function and of course style.

POKIT, Bayode and Claire are the quintessential British designers who come from the style-led tradition of London designers. Working in an autobiographical style and intuitively to reflect and narrate their own history and cultural experiences growing up in London.  Such diverse experiences have served the POKIT label well in our progressive thinking and lateral approach to design. It is this approach that has set POKIT apart right from the beginning producing time and again diverse work of breadth, depth, versatility, simplicity and quality.

 

 

 

The Horace slip-on designed 2000

 

 

BAYODE & CLAIRE

Whilst Bayode holds a BSc (Hons) in pharmaceutical sciences and has a history of working in science. Claire’s credentials include a BA from SOAS and an MA in Japanese studies, followed by a period at Phillips’ international auction house in the picture department. 

True, they have a noticeably different personal styles. Bayo and Claire are also respected for their creative direction and design and have contributed to many other brands. Their work has the complexity, cohesiveness and simplicity that is so often difficult to put across well or pass-off. In many ways they are a contradiction, personable and also aloof. Clearly working differently to the mainstream and orthodoxy a requisite for POKIT style.  read

 

 

 

 

THE EARLY YEARS

 

POKIT's first product was timely; a stylish shock absorbent mobile phone case.

This progressed into a range of premium, nylon bags with the iconic capsule bag being one of them. Recognizing that a spherical shape is more capacious than a standard two-sided holdall, this became a format that has been a constant throughout the years.

By 2001 Pokit expanded their rational design theory into ready-to-wear clothes offering a head-to-toe look that was loaded with English symbolism, but presented as small collections both raising and addressing a specific notion.

However, such diverse experiences have served the POKIT label well in our progressive thinking, independence and lateral approach to design.  Despite the many accolades the only concern is about the product's performance and its owners satisfaction. They're  often on the shop floor serving customers. Getting this closeness to the customer and product is really important part of POKIT. Sincerity.

 

 

 

 

BAYODE & CLAIRE

Whilst Bayode holds a BSc in pharmaceutical sciences and has a history of working in science. Claire’s credentials include a BA from SOAS and an MA in Japanese studies, followed by a period at Phillips’ international auction house in the picture department. However, such diverse experiences have served the POKIT label well in our progressive thinking, independence and lateral approach to design.  

Known as specialists and one of the industry's true originals, Bayo and Claire are renowned and respected for their style direction and design opinion and continue to consult for brands in the UK and Japan. What Time Out said in 2002 is still true today read

 

 

THE MODERN OUTFITTERS

ALWAYS SET APART

Since inception Pokit's detail-oriented approach has been woven into the fabric of every aspect of our work including how we contextualise our products. Our customers are example for this.

The first of the destination shops opened in London on Fernhead Road, W9 in 2001. Named 'The Outfitter's' it was set out along the principles of a traditional English outfitter's and realised the idea of 'the modernist in an English guise'. And Customers to this obscure corner of West London.

Lamb's Conduit Street, WC1 shop in 2005. More instillation than shop this stylised and ambitious interior took forward our idea of the modern outfitter by adding on-site tailoring to make POKIT's avant-garde suits.

From 2009 - 2014 the POKIT shop was based on Wardour Street in Soho, W1. With its off-kilter looks and still below the radar, the contrast of this busy central location and our "slow-fashion" confirmed POKIT's position as independent mavericks and put it firmly on the map as the must-see and go-to spot for the fashion and design cognoscenti.

emotion of the shop..POKIT's commitment to silhouette and cut is renowned. Being in a studio environment allows focused attention and the time to discuss an individual's requirements privately and discretely.

Motivated by excellent client service, 'The Fitting Room' has been set up almost as a private member's service in a relaxed and hospitable environment. Pokit has always been set apart.  POKIT-heads (people obsessed about being cool and stylish) were cool kindred spirits. Multi-generational in wildly different styles they were genuinely enthusiastic about style and attracted to the atmosphere of the POKIT shop.  It was an ambiance that came from the freedom created when you do collections in a small way.

AND THEN THEIR IS OUR JEAN BRAND

Seven Foot Cowboy was launched in 2010 after a two year stint collaborating with POKIT and Lee Jeans Japan.

As you should expect its offers a unique deconstruction and dissection of the Jean. What pokit offers is alarger than life take on the American West. This Jean brand, Seven Foot Cowboy is the heroic American jean refracted through the progressive POKIT lens, treating it in the inimitable POKIT way both with reverence and disregard for tradition.

So authentic are the jeans that they are often mistaken for vintage dead-stock newly discovered in a Middle American drug store's basement. And with its 1950s semi-parody artwork this brand also has its own unique and specific cult following of self edge aficionados just as you would expect from POKIT

www.sevenfootcowboy.com

Seven Foot Cowboy Jeans by Pokit

 

THE MODERN OUTFITTERS

ALWAYS SET APART

Since inception Pokit's detail-oriented approach has been woven into the fabric of every aspect of our work including how we contextualise our products.

POKIT opened the first of their destination location shops in London on Fernhead Road, W9 in 2001. Named 'The Outfitter's' it was set out along the principles of a traditional English outfitter's and realised modernist designs in a historic English guise. It drew customers to this obscure corner of West London and lay the foundations for the opening of the Lamb's Conduit Street, WC1 shop in 2005.

More installation than shop this stylish and ambitious shop took forward our idea of the modern outfitter by adding on-site tailoring to make POKIT's avant-garde suits.

From 2009 - 2014 the POKIT shop with it's off-kilter interior was based on Wardour Street in Soho, W1. Still below the radar, the contrast of this busy central location and "slow-fashion" confirmed POKIT's position as independent mavericks and put POKIT firmly on the map as a must-see for the fashion and design cognoscenti.

emotion of the shop...Pokit has always been set apart.  POKIT-heads (people obsessed about being cool and stylish) were cool kindred spirits. Multi-generational in wildly different styles they were genuinely enthusiastic about style and attracted to the atmosphere of the POKIT shop.  It was an ambiance that came from the freedom created when you do collections in a small way.

132 Wardour Street, Soho, W1